Corporate Behemoths in Healthcare: Will the Patient Win? | healthcare

The past several weeks have been abuzz with the mergers and acquisitions in the healthcare arena. CVS has purchased Aetna for a cool 69 billion dollars and went through the regulatory process with flying colors. Amazon (on their quest for world domination) has teamed up with Warren Buffett, CEO of Berkshire Hathaway and financial powerhouse J.P. Morgan to use their resources, influence and power to, according to Buffett, “tackle healthcare costs in our nation.” Buffet also said that because the U.S., at 18% of our gross domestic product, the U.S. is at a competitive disadvantage, at 3.3 trillion dollars annually. He believes the private sector can handle healthcare better than the government.Albertson’s, a grocery company, is ready to acquire retail pharmacy giant Rite Aid. And now, Cigna, the insurance behemoth, is buying Express Scripts in a deal for upwards of 50 billion. Software giant Apple is dipping their toe into employee health, while things are starting to rumble at Wal-Mart, the retail monster.After all of that information, you need a breather. But will a disruption by these companies be the thing that makes healthcare better in the U.S.?Yet, as a patient advocate and caregiver supporter, my main concern is this: Will all of this be a win for patients, caregivers and families? You know – the healthcare customers?While the shake-up in healthcare is oh-so-long overdue, is the combination of behemoths the right way?First, this healthcare shake-up won’t be the last of the behemoths to combine. I would be willing to bet on that. We have yet to hear from the likes of Microsoft, Walgreens, Google or any of the Generals (Electric, Motors, Mills). What about other insurers? Where is Humana or United Healthcare in this game?Many companies will follow suit. It’s just a matter of time. I liken it to the most popular girl in high school getting into a relationship with the most popular boy and becoming a force to be reckoned with. Everyone will see the trend, its benefits and potential, and jump into it. Sorry for the high school analogy.The point is everyone sees that it is time for change in healthcare.So what’s in it for patients/customers?Something we must question is this: Are these corporations in it for the billions of dollars that healthcare is worth or do they really want better conditions, cost and efficiency for patients? Will the combination of all these behemoths reach past their employees and meet the needs of all patients in our nation? What are their motives?My mission is to empower patients and caregivers to navigate healthcare confidently and correctly, to save them and all parties involved time, money and frustration. I show them that they have rights and responsibilities in their Healthcare journey and must take a strong and active role in their care. Patients are the lifeblood of the healthcare system.None of these behemoth combinations will be successful without patient/customer buy-in. They’d better put all of their goals into a nice and helpful package for patients so they feel supported and empowered. If these corporations can show how the patient will be helped and how their alliances can save money for all parties involved, they should have no trouble in the regulatory processes they face.But I implore all of you behemoths… DO SOMETHING.Do something for the 64% of Americans who avoid getting care because they are afraid of the costs.Do something for the working poor who make too much for Medicaid and not enough to afford skyrocketing healthcare premiums.Do something that shows how healthcare can actually be affordable and where service prices do not have to be excessive.Do something to empower patients and establish real healthcare cost transparency.Do something about actual care and system processes to show that it doesn’t have to be as difficult or time-consuming as it is currently.You behemoths have the power to change healthcare for the better for the foreseeable future and possibly, forever. Please don’t look down from your Ivory Towers upon us mere mortals and pity us or hope for the best. Do something.Make it a win for patients, and we all will win.

Marketing Your Business Services | business services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.http://www.mp4print.com

What is Fashionable? | Fashion

Fashion is fitting into the scene and making one look the best that he or she can look. Fashion is the norm of clothing, cars, homes, and yes, even pets. Fashion is fashionable. What is fashionable though?Fashions change all the time. There are some constants about fashion though. The outfits should fit appropriately and be flattering. The vehicles should be safe and clean. The homes should be comfortable and personable. The pets should be well cared for. Now that we know the constants, how does one achieve these constant fashions?Fashionable outfits typically sport the name of a high end designer. This is not necessary though, since in other parts of the world, say the Philippians, fashionable pants include the Levi pant line. This is considered an expensive brand in the United States, but in other parts of the world, it is. Fashionable clothing is clothing that fits well and compliments the body of the wearer. Fashionable clothing does not show too much skin or appear to be too tight. Fashionable clothing does not restrict movement, but rather enables the individual to be as comfortable and natural as possible.Fashionable cars are much like fashionable clothing. What is expensive in one country is not in the other. In America, the BMW is considered one of the most expensive cars on the market. In Bosnia, everyone drives a BMW and people want the Ford Taurus. How is that for luxury and fashion? A fashionable car is a vehicle with personality and is clean at the same time. There should be plenty of the driver in the car and plenty of car to be seen. Dirty is never fashionable and clutter is much like dirt.Fashionable homes are sketchy. Everyone wants a home. Homes in themselves are fashionable. A fashionable home is a home that is well put together with general themes for each room. The living room should not have lawn chairs. The dining room should not have a weight bench. The kitchen should not be storage room. Fashionable homes are all about themes and cleanliness.Fashionable pets are scary. While it can be “fashionable” to have a specific breed, it is far more ‘fashionable” to have a healthy and happy pet. Remember though, pets are for life, not for fashion. Once you get a pet, you are in a till death-do-you-part relationship with that pet. Think before you purchase.